Dirty word, I know. But look at this:
That is DISNEY, folks.
Now look at this.
That ad isn't even like...all that great. It's just a car commercial.
Why are we so very, very bad at this? I mean, I don't even mean we need to spend millions and hire David Fincher to direct our commercials.
Anyone have an example of theater or arts companies that are using viral video or other types of commercials that seem to actually work? And can someone explain to me why we are, by and large, so incredibly awful at using technology (video!) that's not even, ya know, new?
- Matthew Freeman is a Brooklyn based playwright with a BFA from Emerson College. His plays include THE DEATH OF KING ARTHUR, REASONS FOR MOVING, THE GREAT ESCAPE, THE AMERICANS, THE WHITE SWALLOW, AN INTERVIEW WITH THE AUTHOR, THE MOST WONDERFUL LOVE, WHEN IS A CLOCK, GLEE CLUB, THAT OLD SOFT SHOE and BRANDYWINE DISTILLERY FIRE. He served as Assistant Producer and Senior Writer for the live webcast from Times Square on New Year's Eve 2010-2012. As a freelance writer, he has contributed to Gamespy, Premiere, Complex Magazine, Maxim Online, and MTV Magazine. His plays have been published by Playscripts, Inc., New York Theatre Experience, and Samuel French.