So, the Playgoer's discussion about Press Coverage has been really illuminating I think. Read about it here and here.
I'd love to talk more about this from the outside. What have been our experiences and what have we learned?
For me, I've often been covered by Martin Denton, who takes special care to review as much of the New York theater scene as he can. In fact, the only reviews that Genesis, Reasons for Moving, The Great Escape and The Americans received were from him. My most reviewed play was The Most Wonderful Love which was covered by Martin, but also the Times, Showbusiness Weekly and Time Out. (Time Out and Showbusiness weren't too kind, the Times and Martin were exceedingly so.) Other than that, The Death of King Arthur was the first play I'd had produced and it got a Times Review and...nothing else.
What connected "Arthur" and "The Most Wonderful Love?" They had the same press agent and well-established companies backing them up. Plus, four-week Showcase Code runs.
A few questions to spark a bit of thought...
1. Have you ever hired a PR rep, and if so, how successful was he or she for you?
2. Have you ever been extremely successful in marketing your show and getting reviews without any press representation? (For bloggers: Do blogs help or harm?)
3. If you're not a fan of how the print media goes about chosing what to review: how should they go about choosing productions with their limited space and time constraints without using PR reps and press releases?
4. Have you ever done "everything right" and found yourself with no reviews to show for it?
5. What is your best success with getting reviewers? What was the biggest frustration?
6. If you have experience as an editor or reviewer: share with us a particular story that you felt showed how things work and why.
My comments section is your playground!
- Matthew Freeman is a Brooklyn based playwright with a BFA from Emerson College. His plays include THE DEATH OF KING ARTHUR, REASONS FOR MOVING, THE GREAT ESCAPE, THE AMERICANS, THE WHITE SWALLOW, AN INTERVIEW WITH THE AUTHOR, THE MOST WONDERFUL LOVE, WHEN IS A CLOCK, GLEE CLUB, THAT OLD SOFT SHOE and BRANDYWINE DISTILLERY FIRE. He served as Assistant Producer and Senior Writer for the live webcast from Times Square on New Year's Eve 2010-2012. As a freelance writer, he has contributed to Gamespy, Premiere, Complex Magazine, Maxim Online, and MTV Magazine. His plays have been published by Playscripts, Inc., New York Theatre Experience, and Samuel French.