Take a look at the discussion at the "nytheatre i" blog. Always interesting. Feel free to post thoughts about it here, there and everywhere.
I'm going to, with apologies to all involved, copy some choice cuts of John Devore's thoughts that are in that space, for comment and consumption:
"- I call what I do "Mastercard Theatre." Indie, Fringe, off-off-these titles are meaningless, really. There is a community already without the half-hearted lurch at "branding" what we're doing, in a marketing sense. Theatre's a lot like the Who's of Whoville—take away the funding, the spaces, the support, and all the trimmings, and somehow it still happens. Somehow people will always put on a show.
- An artist has no control over fashion. The only failsafe strategy for an artist is to persist in his or her folly, and maybe one day fashion will catch up. Personally, I'm on the posthumous fame and fortune track. Just you watch, when I'm dead, my work is gonna be HUGE. So, personally, everyone should persist. Bang your head on the wall, fail, become discouraged, and keep doing until you die. Yay!
- Speaking of that over-used phrase "community": how about all companies reviewed by this site offer special discounts? A nytheatre.com discount? Economically speaking, the readers of this site are the core off-off/indie/fringe clientele, the needed foundation any business needs to build its revenue. A restaurant, for instance, juggles two essential balls—keeping the core clientele happy, while seeking new customers to fold into that core. I mean, why not?"
- Matthew Freeman is a Brooklyn based playwright with a BFA from Emerson College. His plays include THE DEATH OF KING ARTHUR, REASONS FOR MOVING, THE GREAT ESCAPE, THE AMERICANS, THE WHITE SWALLOW, AN INTERVIEW WITH THE AUTHOR, THE MOST WONDERFUL LOVE, WHEN IS A CLOCK, GLEE CLUB, THAT OLD SOFT SHOE and BRANDYWINE DISTILLERY FIRE. He served as Assistant Producer and Senior Writer for the live webcast from Times Square on New Year's Eve 2010-2012. As a freelance writer, he has contributed to Gamespy, Premiere, Complex Magazine, Maxim Online, and MTV Magazine. His plays have been published by Playscripts, Inc., New York Theatre Experience, and Samuel French.