In order to massively reduce ticket prices, would you be comfortable with an dramatic increase in corporate underwriting? I'm thinking of the Signature Theater Company, whose ticket prices are wonderfully low, but have a boatload of corporate sponsors who underwrite the cost of those tickets.
We all want to see ticket prices come down across the board, but without government funding, it seems unlikely anyone can get there without renaming themselves "The Apple Store Theater Company" or "Microsoft's Players" or "Time Warner's Improv."
Let's suppose that all of the established Off-Broadway and Broadway Theaters received buckets of cash, reduced prices, but received corporate branding... would that be a deal that effectively extends the audience for plays? Would it cause a chilling effect in bolder works (politically challenging plays might not make some corporate sponsors happy, for example)? Or is the only real issue that a big corporate logo ontop of the Public would look crass-as-all-hell?
So...is it a deal you'd be willing to see, if it meant that ticket prices would uniformly drop everywhere?
- Matthew Freeman is a Brooklyn based playwright with a BFA from Emerson College. His plays include THE DEATH OF KING ARTHUR, REASONS FOR MOVING, THE GREAT ESCAPE, THE AMERICANS, THE WHITE SWALLOW, AN INTERVIEW WITH THE AUTHOR, THE MOST WONDERFUL LOVE, WHEN IS A CLOCK, GLEE CLUB, THAT OLD SOFT SHOE and BRANDYWINE DISTILLERY FIRE. He served as Assistant Producer and Senior Writer for the live webcast from Times Square on New Year's Eve 2010-2012. As a freelance writer, he has contributed to Gamespy, Premiere, Complex Magazine, Maxim Online, and MTV Magazine. His plays have been published by Playscripts, Inc., New York Theatre Experience, and Samuel French.